Prosciutto di Carpegna PDO heads to Brisbane dinner showcase

Prosciutto di Carpegna PDO will be featured at an exclusive dinner at OTTO Brisbane on 7 September, introducing around 100 media and food guests to the Italian cured ham’s flavor, hand-slicing tradition and kitchen versatility. The event is part of an EU-backed campaign to raise awareness of European quality food labels in Australia.

Why it matters: - The Brisbane dinner is a targeted push to build awareness of European quality schemes in Australia. - Prosciutto di Carpegna PDO is being positioned not just as a tasting product, but as a certified food with clear origin, craftsmanship and culinary range. - The campaign aims to connect premium European food labels with Australian media, chefs and opinion leaders.

What happened: - Prosciutto di Carpegna PDO will be showcased at an exclusive dinner on 7 September at OTTO Brisbane. - The event is part of “The EU Gem Ham: Prosciutto di Carpegna PDO” campaign, which is co-funded by the European Union. - Around 100 guests are expected, including media representatives, food writers, content creators and opinion leaders. - The dinner will be hosted at OTTO Brisbane on the South Bank riverfront. - Chef Andrea Vignali, Australian brand ambassador for the EU Gem Ham campaign, will hand-slice the prosciutto at the start of the evening.

The details: - The first course will present Prosciutto di Carpegna PDO in its purest form. - Hand-slicing is presented as part of charcuterie heritage and a way to preserve the product’s texture, sweetness and aromatic notes. - The menu will then show the cured ham in multiple preparations across different courses. - Dishes will pair Prosciutto di Carpegna PDO with ingredients including Aceto Balsamico di Modena and Parmigiano Reggiano. - The menu is designed to show how the ham’s sweet, slightly spicy profile can add balance and depth to both traditional and modern dishes. - OTTO Brisbane is known for its modern Italian approach, seasonal produce-driven menu and riverfront setting. - Prosciutto di Carpegna PDO is produced exclusively in the municipality of Carpegna in Italy’s Marche region. - Production follows strict rules and a slow curing process. - PDO certification guarantees origin, authenticity and compliance with a protected traditional production method. - More information is available on the official project website and on Instagram @consorzio_carpegna.

Between the lines: - The event uses a restaurant setting and media guest list to turn a food product into a brand story about place, process and European certification. - The focus on hand-slicing and pure tasting suggests the campaign wants guests to notice texture and aroma before moving into plated dishes. - Pairing the ham with familiar Italian ingredients gives the product a broader culinary context without losing its identity. - The quote from Marco Pulici frames the dinner as both a tasting and an education moment for Australian media.

What's next: - The Brisbane dinner is part of a broader effort to increase awareness of PDO and PGI products in Australia. - The campaign will continue using consumer-facing and trade-facing outreach to promote European quality labels. - The official website and social channels will carry more information about Prosciutto di Carpegna PDO and the campaign.

The bottom line: - The Brisbane event is designed to sell more than flavor: it is a live case for why certification, origin and craftsmanship matter in premium food markets.